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Regional Consultation on Linking Farmers to Markets


Tentative Agenda

Saturday, January 28, 2006
4:00-8:00 pm Registration
     
6:00-8:00 Welcome Reception
   
Sunday, January 29, 2006
8:30 am   Registration
     
9:00 - 9:20   Opening Session - moderated by Gary Robbins, USAID
    Eng. Hamed Al-Shiaty, Chair, AERI Linkage Steering Committee and the Egyptian Agribusiness Association
    Dr. Kenneth C. Ellis, Mission Director for USAID Egypt
    His Excellency, Mr. Amin Abaza, the Minister of Agriculture and Land Reclamation, Government of Egypt
     
9:20 - 9:30   Consultation Overview
    Burt Swanson, MUCIA, Convener of the Cairo Consultation
     
9:30 - 10:15   Setting the Stage: From the Green Revolution to the Market Revolution
    Dr. Earl Kellogg and Dr. Hamish Gow, University of Illinois
     
10:15 - 11:15   International Industry Panel - moderated by Morten Frederiksen, World Bank
    Ross McLaren, Past President, Shaws Supermarkets
Christine Bronsch, Syngenta MD Egypt
Sir Richard Packer, ARLA
Peter Furth, FFF Associates, Inc.
     
11:15 - 11:45   Coffee Break - Coffee provided by Starbucks
     
11:45 - 12:45   Egyptian Industry Panel - moderated by Gary Robbins, USAID
    Sherief Al-Betagy, Chairman, Horticulture Export Improvement Association (HEIA)
Houssam Shalaby, Managing Director, Arcotrade, and Treasurer, Egyptian Spices and Herbs Export Development Association (ESHEDA)
Tark Tawfik, Managing Director, Farm Frites and member of the Export and Food Processing Association (EFPA)
Waal Shatat, Chairman, Livestock Producers Association, Minia
     
1:00 - 2:00   Lunch
     
2:00 - 3:00   Learning to Listen and Dancing with Elephants: Capitalizing on Change in the Global Food and Fiber Industry
- moderated Scott Christiansen, USAID
    Dr. David Hughes, Emeritus Professor of Food Marketing, Imperial College, London
url: www.professordavidhughes.com
     
3:00 - 3:30   Coffee Break - Coffee provided by Starbucks
     
3:30 - 5:30   Concurrent Session I: Case Studies
     
Session 1A: Herbs and Medicinal Crops
Moderated by Herb Williamson, QED
Session 1B: Fresh Vegetables
Moderated by Tom Herlehy, CARE
Session 1C: Dairy - Milk Collection
Moderated by Adly Osman, USAID
Session 1D: Market Information Systems and Linkages
Moderated by Hamish Gow, University of Illinois
Procedures for Expanding Exports of Fresh Cut Herbs in Jordan
Kamal Khairallah, Conservation of Medicinal and Herbal Plants, The Global Environment Facility, Jordan
Integrating small-scale fresh produce producers into the mainstream agri-food Systems in South Africa: The case of a retailer in Venda and local farmers
Andre Louw and Hester Vermeulen, University of Pretoria, South Africa
Enabling Smallholder Prosperity: Zambia's Smallholder Milk Collection Centers
Likando Mukumbuta, ZATAC Limited and Bagie Sherchand, Development Alternatives, Zambia
An Innovative Fruit and Vegetable Market Information System in Sri Lanka:The Govi Gnana (Farmer Knowledge) Service
Harsha de Silva, LIRNEasia, Sri Lanka
Development of Supply Chains for Medicinal Plants: A Case Study Involving the Production of Vinca Rosa by Small Farmers in Bihar India
K.M. Singh, Rajendra Agricultural University, India
Development of Export Cash Crops in Gaza: Strawberries, Carnations and Cherry Tomatoes
Adnan Youdnis, ACDI-VOCA, West Bank-Gaza
Unlocking the Export Potential of Armenia’s Landlocked Dairy Sector
Jeffrey Engels & Gagik Sardaryan, USDA CARD Program, Armenia
An Integrated IT Management System for Traceability of Organic Horticultural Products
Tobias Bandel, Sekem Group, Egypt
Strengthening Post-Harvest Handling/Infrastructure to Expand the Export of Herbs and Medicinal Crops from Upper Egypt
Rodolfo Juliani and Steven Foster, Rutgers University, and the Natural Products PFID, and H.Y. Johnson, Lincoln University
Good Agricultural Practices and EUREPGAP Certification for Vietnam’s Small Farmer-Based Dragon Fruit Industry
Nguyen Phuong Thao, John Bowman, John Campbell, Nguyen Minh Chau, USAID, Vietnam Competitiveness Initiative (VNCI) and EGAT RAISE SPS Project
Anand Dairy Cooperative or the Operation Flood Model in India
B.M Vyas, Managing Director, Anand Coop, India
Establishing a Successful on-line Marketing Information System
Aurelia Bondari, National AGROinform Federation, Moldova
Worldwide Market Trends for Herbs and Medicinal Crops
Steven Foster, Steven Foster and Associates
Vegetable Dehydration and Processing Factory in Afghanistan
Kenneth Neils, Rebuilding Agricultural Markets Program (RAMP), Chemonics International, Afghanistan
  Linking Producers to Increased Horticultural Exports from Macedonia
William Scott
     
5:30 - 5:45   Wrap up and announcements - Mohamed Samy, MUCIA and the University of Illinois
     
6:30   Nile River Dinner Cruise
     
Monday, January 30, 2006
9:00 - 10:00 am   Keynote Speaker - moderated by Marie-Helene Collion, World Bank
    Jo Swinnen, Director, LICOS (Center for Transition Economics), Katholieke Universiteit Leuven
url: www.econ.kuleuven.be/jo.swinnen
     
10:00 - 10:30   Coffee Break - Coffee provided by Starbucks
     
10:30 - 12:00   Concurrent Session II
     
Session 2A: Horticultural Supply Chains
Moderated by Catalina Jensen, USAID
Session 2B: Fruit Crops for Export
Session 2C: Livestock
Moderated by Daniel Sellen, World Bank
Session 2D: Business Development Services
Moderated by Jon Halverson, ADF
Building Sustainable and Reliable Partnerships for Organic Herbs and Medicinal Plants
Shashank Goel, INEEKA, India, China, Egypt, US, EU and New Zealand
Banana Market Chain Improvement – Enhance farmers’ market linkages in West Java, Indonesia
Joel Tukan, James M. Roshetko, Suseno Budidarsono, and Gerhard S. Manurung, World Agroforestry Centre, Indonesia
A case study of organizing, training and linking rural poor communities in Kenya to an emerging niche market for dairy goats and goat related products
Peter Maigua, Farm Africa, Kenya
Maximizing Return on Investment: A low cost / high impact approach to linking producers to markets in Armenia’s Northern Economic Corridor
Jamey Butcher, USAID / Armenia Micro Enterprise Development Initiative (MEDI)
Chemonics International, Armenia
Linking biodiversity products to markets to improve the livelihoods of the resource poor: case study on the market chain of capers in Syria
Alessandra Giuliani, International Plant Genetic Resource Institute (IPGRI), and Nashwa Abdulkarim, and Markus Buerli, ICARDA, Italy
Achievements and Impact of GTZ's “Citrus Improvement Program“ in Egypt
Joachim Hofer, German Technical Cooperation (GTZ) GmbH, Egypt
Linking Small-Ruminant Producers To Markets: A Case Study from the Southern Ethiopian Rangelands
Soloman Desta, Getachew Gebru, Seyoum Tezera, and D. Layne Coppock, GL-CRSP PARIMA, Utah State University, International Livestock Research Institute (ILRI), Kenya
Linking Producers to Markets in Ukraine: An Integrated Agribusiness Systems Approach
Robert Lee, Inna Andryushko, Land O'Lakes, Agricultural Marketing Project, Ukraine
A multidisciplinary study of herbal, medicinal and aromatic plants in Southern Tunisia : a new approach
Mohamed Neffati, Azaiez Ouled Belgacem, Institut des Ragions Arides, Tunisia
A win-win relationship between Producers’ Unions and supermarket chains in Turkish fresh fruits and vegetables sector
Sylvaine Lemeilleur and Selma Tozanli, UMR MOISA Montpellier, France
Linking Producers amd Processors - Sorghum for Poultry Feed: A case study from India
Parthasarathy Rao, K Gurava Reddy, Belum V S Reddy, C L N Rao, A Bhavani Prasad, International Crops Research Institute for the Semi-Arid Tropics (ICRISAT), India
Potential for Delivery of Upper Egypt Horticultural & Livestock Products to Supermarkets, Food Processors and Institutional Buyers
Ken Swanberg and Ali Assem, Chemonics International, Egypt
     
12:00 - 1:30   Lunch and Keynote Speaker - moderated by Burt Swanson, MUCIA
    His Excellency Helmy Abouleish, Executive Director, Industrial Modernization Center, Government of Egypt
     
1:30 - 3:00   Concurrent Session III
     
Session 3A: Gender and Grassroots Enterprise Development
Moderated by Jean Delion, World Bank
Session 3B: Capacity Building
Moderated by Anar Khalilov, USAID
Session 3C: Coffee Supply Chains
Moderated by Steve McCarthy, ACDI/VOCA
Session 3D: Other Case Studies
Moderated by Zhong Tong, World Bank
Organizing Rural Women in Food Processing: Experiences of the SMART Program
Ghassan Sayah, YMCA, Lebanon
Training in Agribusiness Management - Platforms for Export: the IICA experience in the Americas
Frank Lam and Daniel Rodríguez, IICA (Interamerican Institute for Cooperation in Agriculture)
Linking Ethiopian Coffee Producers to International Markets
Jim Dempsey, Sidamo Coffee Union and ACDI/VOCA, Ethiopia
Business for the Poor: Healthy Basket, a socially responsible company trading in organic produce in Lebanon and the Middle East
Rania Touma, American University of Beirut, Healthy Basket, Lebanon
Organizing Women to Generate Income from Poultry
Tom Fattori, RAMP, Chemonics International, Afghanistan
Developing public-private teams to conduct market research and develop business plans to supply selected European Union markets
Mohamed Abo El Wafa, GTZ, Cairo, Egypt, John Vansickle, U. Florida, Maria Marshall, Purdue University; Mohamed Samy and Hamish Gow, U. Illinois, and Burt Swanson, MUCIA
A Case Study in Brand Creation with Small Holders - Haitian Bleu Coffee
Lucas Dunnington, Development Alternatives, Haiti
From Honey to Money: The Sweet Case in Armenia
Arsen Poghosyan, Armenian Small and Medium Enterprise Market Development Project, USAID, Armenia
Organizing and linking women farmers to high value markets in India
Burt Swanson, MUCIA and K.M. Singh, Rajendra Agricultural University, India
Organizing Farmers: The Anaqeed Al-Khair Cooperative in the Badia region of Jordan
Raed Al-Tabini and William Gorman, Jordan Badia Research & Development Centre, New Mexico State and IALC, Jordan
Increasing profitability for farmers supplying to the international coffee market by improving supply chain management, including traceability in Mexico
Edward Millard, Conservation International
Integral techno-managerial total quality management approach on farm- and chain level to boost floricultural exports from Egypt
Niek Botden, HortiSolutions, The Netherlands
     
3:00 - 3:30   Coffee Break - coffee provided by Starbucks
     
3:30 - 4:30   Plenary Session: Overview of Field Trip and Announcements
    Burt Swanson, MUCIA, Chair
Tom Herlehy, CARE International, Horticulture
ACDI-VOCA Representative, Dairy and Livestock
Mohamed Samy, MUCIA, Capacity Building to Support Supply Chain Development
     
5:00   Depart for Sound and Light Show, followed by Buffet Dinner at Mena House
     
Tuesday, January 31, 2006
Field Trip to Minia
     
Bus # 1: Livestock Bus # 2: Horticulture
Bus # 3: Herbs and Medicinal Plants
8:00 - 10:00 am
Travel from Cairo to Fayoum
8:00 - 10:00 am
Travel from Cairo to Beni Suef
8:00 - 10:00 am
Travel from Cairo to Fayoum
10:00 - 12:00
Milk Collection Center - Sila Livestock Development Milk Marketing Association: ACDI/VOCA
10:00 - 12:00
Green Onion Packing and Pre-Cooling Facility: Mr. Yassin Ahmed's Station (Stars of Export Co.)
10:00 - 12:00
Farmer Association for Production and Export of Herbs and Medicinal Plants (Mr. Ahmed El Esh)
12:00 - 12:30
Coffee and Refreshments
12:00 - 12:30
Coffee and Refreshments
12:00 - 2:00
Sekem - Dehydration Plant and Production of Clean Seed Impact Grant: Dr. Zakaria El Haddad
12:30 - 2:00
Travel from Fayoum to Beni Suef (Lunch on Bus)
12:30 - 2:00
Onion Dehydration Facility in Beni Suef
2:00 - 2:30
Lunch and Refreshments
2:00 - 3:00
Taba Bosh Village for Silage and Artificial Insemination Center: ACDI/VOCA
2:00 - 4:00
CEOSS Onion and Garlic Production for Export Project with Agrofood, MUCIA technical assistance
2:30 - 4:00
Overview of Organic and Clean Agriculture FA - Mr. Mohamed El Medany
3:00 - 5:00
Travel from Beni Suef to Minia
4:00 - 6:00
Travel from Beni Suef to Minia
4:00 - 6:00
Travel from Fayoum to Minia
5:00 - 6:00
Minia Dairy Processors Association: ACDI/VOCA
 
     
Wednesday, February 1, 2006
Return to Cairo via somewhat different sites to illustrate different aspects of supply chain capacity and management.
     
Bus # 1: Livestock Bus # 2: Horticulture
Bus # 3: Herbs and Medicinal Plants
8:30 - 9:30 am
Al Amana Association for Animal Wealth Development in Talla: ACDI/VOCA
8:00 - 10:00 am
Menbal FA in Minia - for Production of Horticulture and Herbs Crops: CARE
9:00 - 10:30 am
CEOSS: Abo Gerg - Production, Collection and Drying of Herbs and Medicinal Plants
10:00 - 12:00
Minia Dairy Processors Association: ACDI/VOCA
10:00 - 12:00
Travel from Minia to Beni Suef
10:30 - 12:30
Travel from Minia to Beni Suef
12:00 - 12:30
Lunch and Refreshments
12:00 - 2:00
Mayana FA in Beni Suef for Production of Fresh Vegetables: CARE
12:30 - 1:00
Refreshments and Lunch
12:30 - 3:00
El Rouda Co. (Mother Farm Concept) in Maghaga - Eng. Shatat (MUCIA PPP Advisory Committee Member)
2:00 - 4:00
Travel from Beni Suef to Giza (Lunch on Bus)
1:00 - 2:00
Essential Oil Producers' Association in Beni Suef
3:00 - 6:00
Travel from Minia to Marriott Zamalek Hotel in Cairo
4:00 - 6:00
Kasseb FA in Giza (Fresh Vegetables Collection Center): CARE
2:00 - 3:00
Oil Distilling Factory
  6:00 - 7:00
Return to Marriott Zamalek Hotel in Cairo
3:00 - 5:30
Travel from Beni Suef to Marriott Zamalek Hotel
     
Thursday, February 2, 2006
9:00 - 11:00 am   Plenary Session: Integrating Successful Practices and Lessons Learned - moderated by Morten Frederiksen, World Bank
    Global Retail Chains and Poor Farmers, Bart Minten
    Strengthening Marketing Linkages to Farmers, Andrew Shepherd, FAO
     
11:00 - 11:30   Coffee Break - Coffee provided by Starbucks
     
11:30 - 12:30   Implementation Panel - moderated by Carol Wilson, USAID
    Scott Christiansen, Senior Agricultural Development Officer, USAID
    Marie-Helene Collion, Lead Agricultural Specialist, The World Bank
    Burt Swanson, MUCIA, AERI Linkage Project
    Hamish Gow, University of Illinois
     
12:30 - 1:00   Coffee Break
     
1:00 - 2:30   Wrap up and Open Discussion: Where do we go from here? - moderated by Earl Kellogg, University of Illinois
     
2:30   Farewell Lunch

 

 

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